I have spent the last 15 years as a brand strategist turning consumer insight into brand growth for some of the country's largest companies. Before that, I built an earlier career as an attorney, federal investigator, and founded a clothing brand that I later sold through a licensing deal.

That unique combination shows up in how I work: strategic and creative intuition backed by the analytical rigor and pattern recognition of a legal background. I have led strategy teams, launched national brand platforms, and partnered with executives to shape product and marketing direction across CPG, retail, financial services, and technology.

I currently lead research and strategy at Outerface℠, a brand and spatial design studio I co-founded, applying the same discipline to brands with physical presence - real estate, hospitality, and mixed-use development.

Selected Client Portfolio

  • Financial Services & Fintech: Bank of America, Merrill Edge

  • Automotive & Industrial: Goodyear, Toyota Industries Corp

  • CPG & Retail: Maruchan, Stop & Shop, Papa Gino's, Toy State

  • Real Estate & Mixed-Use: Redgate Real Estate Advisors, GoVenture Capital Group

  • Healthcare: Blue Cross Blue Shield

  • Media & Publishing: McGraw Hill

  • Government & Defense: U.S. Marine Corps

  • Institutions & Nonprofits: Museum of Science, Boston Athletic Association

Selected Results

  • Launched Maruchan's first integrated U.S. brand campaign, driving a 224% increase in product searches and 188% lift in "Where to Buy" traffic

  • Positioned Goodyear's first direct-to-consumer offering, helping drive 600% revenue growth in two years

  • Grew Bank of America's P2P payment app from 22M to 24M users in six months through new positioning and messaging

What drives me is a genuine fascination with the psychology behind why people choose one brand over another. It is why I have stayed in this work across categories as diverse as tires, banking, and military recruitment.

I hold a J.D. from Suffolk University Law School and a Massachusetts Bar admission, alongside a B.A. in Political Science & Philosophy from Brandeis University.

Key Expertise: Brand Positioning & Architecture | Consumer Insight & Research Design | Creative Strategy & Brief Development | Executive Storytelling | GTM & Integrated Campaigns | Cross-Functional & Team Leadership | Legal Reasoning & Negotiation