STORY


Brand strategists can look at the same information as everyone else and see something different. Some acquire that ability by wearing other hats first. I’ve tried on eclectic ones. Starting with a bullet proof vest as a federal investigator, I changed into a suit as an attorney, and then landed on denim as a strategist. These “hats” provided a wealth of experience and a unique perspective.


EXPERIENCE


Digitas North America, Boston, MA, June 2014 to Present

Associate Director, Creative Strategy

Goodyear, Bank of America.


Allen & Gerritsen, Boston, MA, March 2011 to May 2014

Brand Strategist

Blue Cross Blue Shield, Toy State, Papa Gino's, D'Angelo, Museum of Science, Raymond (a division of Toyota Industries Corporation).


Freelance Strategist & Startup Founder, Boston, MA, May 2009 to March 2011

Freelanced for creative agencies to discover and work my way into brand strategy. Also founded a t-shirt company which we exited through a trademark licensing deal with the clothing label True Religion.


Attorney, Boston, MA, 2003 to 2009

Started as a federal government investigator advising judges on sentencing and interviewing convicted criminals like carjackers and drug dealers. Then moved to a law firm as a trial attorney. Eventually opened a solo practice counseling startups like Karmaloop, an online streetwear retailer, and managing an independent singer/songwriter including negotiating a contract with MTV.


AWARDS 


2018 SHORTY (Winner); 2016 HATCH (Merit); 2015 HATCH (Bronze); 2015 HATCH (Merit)


EDUCATION


Brandeis University, Waltham, MA; Bachelor of Arts, 2000; Major: Political Science; Minor: Philosophy

Suffolk University Law School, Boston, MA; Juris Doctor, 2003