Brand strategists can look at the same information as everyone else and see something different. Some acquire that ability by wearing other hats first. I’ve tried on eclectic ones. Starting with a bullet proof vest as a federal investigator, I changed into a suit as an attorney, and then landed on denim as a strategist. These “hats” provided a wealth of experience and a unique perspective.


Digitas North America, Boston, MA, June 2014 to Present

Associate Director, Creative Strategy

Goodyear, Bank of America.

Allen & Gerritsen, Boston, MA, March 2011 to May 2014

Brand Strategist

Blue Cross Blue Shield, Toy State, Papa Gino's, D'Angelo, Museum of Science, Raymond (a division of Toyota Industries Corporation).

Freelance Strategist & Startup Founder, Boston, MA, May 2009 to March 2011

Freelanced for creative agencies to discover and work my way into brand strategy. Simultaneously founded a t-shirt company which we exited through a trademark licensing deal with the clothing label True Religion.

Seldin Law, Boston, MA, 2006 to 2009

Owner & Attorney

Ran a solo law practice concentrating on business law, real estate, and civil litigation. Serviced clients for my firm and for another boutique counsel that specialized in startups including Karmaloop, an online streetwear retailer. Also managed Cate Kanell, an independent singer/songwriter, including negotiating a contract with MTV.

Brand & Associates, Wellesley, MA, 2005 to 2006 


Practiced law in litigation firm that helped insurance companies fight fraud.

United States Probation Office, Pre-sentence Investigation Unit, Boston, MA, 2003 to 2004


Conducted federal investigations on a variety of criminals, from carjackers to drug dealers.


2016 Hatch - MERIT 

2015 Hatch - BRONZE

2015 Hatch - MERIT 


Suffolk University Law School, Boston, MA; Juris Doctor, 2003    

Brandeis University, Waltham, MA; Bachelor of Arts, 2000; Major: Political Science; Minor: Philosophy