In Truth, Lies, and Advertising, Jon Steel writes that he has hired a killer whale trainer from sea world, a litigation attorney, a Stanford MBA, a senator’s speech writer, and others with diverse backgrounds, because the ability of brand strategists "to look at the same information as everyone else and see something different is invaluable.”


Here's a sample of things I've done: written the rules for a Kanye West promotion, worn a bullet proof vest for an investigation, started my own business, interviewed an imprisoned carjacker, presented an opening argument in court, negotiated a music contract, and connected a technology entrepreneur with angel investors.


As a strategist, I draw on all of these experiences and more to see something different.